BRIGHTON BEACH LOST THE BLUE FLAG RECOGNITION
Brighton Beach lost one of the prestigious awards due to poor water quality in 2023.
According to the FEE report, 12 beaches in South East England have received a Blue Flag award for water quality, safety and environmental education and information. However, Brighton Beach is not eligible this year for the award due to water contamination.
A study by the SEO marketing agency Reboot found that the eastern part of Brighton Sea near Palace Pier had the highest spike in e.coli counts since the pandemic’s beginning, with a 670 per cent increase.
The study also indicated the presence of intestinal enterococci in the seawater.
Brighton & Hove resident said, “I did go swimming last summer, and the water was quite smelly; it smells like sewage in the east side of the beach between Palace Pier and Marina.
“I didn’t find a lot of plastics or rubbish, but the sea smelled bad for some reason. After that day, I decided not to swim in Brighton Beach because of the sewage smell”.